We produced Sabra Dipping Co.’s first Super Bowl commercial with a 30 second spot that featured 19 diverse media personalities- from internet fame, music, film and television. The commercial was in tandem with a nation-wide sweepstakes that gave away $100K to five lucky winners. We built a gamified website and all social content to drive support and awareness of the overall campaign.
We capitalized on the sharable moments of our Super Bowl spot to target the distinct and passionate fan groups of our 19 celebrities with GIFs, Tweets, and delicious hummus pairing inspirations.
Sweepstakes Website
With the goal of boosting overall sales and brand awareness in tandem with our Super Bowl campaign, we developed a Sweepstakes to entice customers to buy packages of our Super Bowl branded tubs. In scanning the included barcodes, consumers were brought to a gamified website that generated a unique hummus flavor and food combination- your game piece. The winning game piece was hidden within the final Super Bowl commercial, giving $100K to five lucky winners. The website garnered +175K entries.
REIMAGINED SOCIAL CONTENT
With the goal of inspiring consumers to try hummus in new and interesting ways, we made delicious and straightforward imagery to encourage our consumers to try our hummus in new ways in the kitchen. We also established a new and own-able color palette for Sabra to increase brand awareness and recognizability.
SABRA SUMMER 2020 CAMPAIGN
With the growing trend of at-home entertaining for summer 2020, we launched a major Pinterest campaign to inspire our audience to start any celebration with Sabra.
