Our partnership with the Fifth Avenue Association aimed to build and grow a vibrant social community around this iconic New York destination. We set out to reinforce Fifth Avenue's status as the epicenter of luxury in New York City through a comprehensive digital strategy. Our multifaceted approach encompasses social strategy, content creation, community management, newsletter curation, and targeted paid advertising. By leveraging these various channels, we're crafting a cohesive narrative that showcases Fifth Avenue's unique allure and prestigious standing. Through our efforts, we're not just promoting a location – we're cultivating an experience and a lifestyle. Our goal is to engage both local and global audiences, inviting them to be part of the Fifth Avenue story and reinforcing its position as the world's premier luxury destination.
The Gift of Fifth
Holiday 2023
To solidify Fifth Avenue's position as the premier holiday destination, we launched a comprehensive 360° campaign that seamlessly integrated across social media, print, web, email, and event activation materials. Our goal was to create a cohesive and immersive experience that would captivate visitors both online and offline. We transformed the seasonal campaign into a visually stunning narrative that welcomed guests to Fifth Avenue's Holiday Open Streets live event, drove shopping through curated gift guides, and encouraged social interaction via custom GIFs.
Our design approach touched every aspect of the campaign, from digital platforms to physical signage, brochures, and banners. The campaign's reach was substantial, with our various touchpoints amassing an estimated 500+ million potential impressions across online and offline channels. This extensive exposure not only reinforced Fifth Avenue's iconic status but also created a memorable and engaging holiday experience for visitors and shoppers alike. By blending digital innovation with traditional marketing elements, we created a holiday campaign that truly embodied the magic and luxury of Fifth Avenue, inviting everyone to be part of this quintessential New York experience.
